Data Liberation: Google's mission

This is the stated mission of a Google engineering team called the 'Data Liberation Front':

Users should be able to control the data they store in any of Google's products. Our team's goal is to make it easier to move data in and out

Yay! Loyalty is best achieved through great products, not data lock-in. As an individual who uses online data services this approach makes me very happy. As an archivist I'm ecstatic. Thanks guys.

More about how to get data in and out of Google's many services at the DLF's blog.